Hi, I’m Ben. I help companies develop strategies and systems to improve their marketing outcomes.
Don’t worry, I only look this serious when focussed on your business growth!
My
approach.
Data-Led
Effective marketing is fuelled by knowledge. Insights provide invaluable information about consumer behaviour, market trends, and campaign performance. By analysing data, I identify patterns, uncover opportunities, and make informed recommendations to optimise marketing efforts. Whether it's tracking website traffic, analysing demographics, or measuring campaign ROI, I ensure that data is at the forefront of every marketing decision.
Transparent
Setting unrealistic goals and expectations distracts from the tasks at hand and is the quickest way to fail. So, I am direct and transparent in my approach. This ensures that every business I work with understands what is achievable with their budget and resources at every stage of the engagement. Open and honest communication is key. I develop strategies and execute campaigns with clearly defined deliverables and goals. By maintaining transparency, I foster trust, collaboration, and accountability.
Holistic
Disjointed marketing activities rarely achieve their objectives and ultimately lead to poor ROI. Under my leadership, your marketing function will work in harmony. By considering the broader context to the business, I create cohesive and integrated marketing plans that deliver impactful results. Every channel, campaign and activity works together in achieving your business goals.
Supportive
I lead marketing teams from the front. Developing a strategy is only the first step. Without effective implementation a strategy can fall flat. For this reason, I’m always available to support both internal and external marketing resources every step of the way. This ensures your marketing team have a leader to inspire and guide them, whilst your stakeholders can have the confidence that the entire function, from strategy through to execution, is driven by expertise.
ABOUT
Strategic thinker. Straight talker. Creative motivator. Growth facilitator.
Ben Summers
MCIM Chartered Marketer
I’m a highly energised marketing consultant with over 15 years experience in developing and implementing innovative marketing strategies for growth focussed organisations across diverse industry sectors, including financial services, technology, industrials & manufacturing, hospitality, media & consumer products.
Having cut my teeth in the design industry, I achieved my ambition of becoming a Chartered Marketer and establishing my own consultancy in 2014. Since then I have worked with a broad range of clients, from SMEs through to international brands, helping them to create structure in their marketing function and achieve their growth ambitions.
As a leader, I bring a disciplined approach to every project I work on. Developing strategies, establishing systems and implementing repeatable marketing processes, that drive organisations towards their high-level goals.
I've always had an entrepreneurial spirit and today relish the opportunity to work with founders, CEOs and leadership teams to solve their unique marketing challenges.
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