Marketing Tips & Tricks: Email Marketing For SME's | B2B Marketing Agency – Kent
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Email marketing is a great tool for SME’s especially if they are just starting out and want to communicate with a large number of prospective clients. Email marketing, if done right can be highly effective. It is preferred by SME’s because it poses low-risk, does not require a lot of manpower and money to set-up and lastly it can be launched in an instant. As you may already know by now, the reach of mobile devices is tremendous and it has seen a large growth in terms of email clicks in the past year so must be considered in any email campaign. For 2015, here are some email marketing trends to watch out for:

USE VIDEO FOR YOUR EMAILS

Email has grown leaps and bounds from its inception and it has no plans of stopping. In the years to come, emails will be a lot more interactive and user-friendly towards integrated videos. Adding videos in marketing emails has already been adopted by several firms and is seen as a growing trend in the marketing industry. Marketers are slowly seeing the value of this practice and are expected to make use of videos in their marketing emails more in the future.

EXPLORE INTEGRATING MARKETING CHANNELS

Integrating your email marketing with different marketing channels will be extremely important this year. Firms and marketing leaders are testing and developing ways to integrate email marketing better and add it as a significant element in their marketing strategies.

MAKE YOUR LANDING PAGES MOBILE FRIENDLY

Nowadays, most people check their emails using their mobile devices. There is nothing more annoying than having to scroll down ‘til eternity because the landing page to your website is stuck in the desktop version. Sending out a marketing email with such types of links is pointless. Therefore, it is important that you spend some of your resources to develop a website that is mobile friendly and easy to navigate.

CONTENT IS KING IN EMAIL MARKETING

If you want your email marketing strategy to work, you should focus on your content. People nowadays are more informed and sophisticated with the kind of content they consume. Because lifestyles are more hectic, people would not waste their time to go through content that is shallow and plainly for marketing purposes. Try to pitch your products and services in a creative way that people would actually want to read. Your proposal should be to the point but not too conventional that it gets shunned away by the recipient.

TARGET YOUR EMAIL BASED ON CONSUMER BEHAVIOUR

This works particularly well for customers who have already purchased items from you. You can track their consumer behaviour and try to establish their pattern of consumption. From there, you can send them an email on a product that you think they are most likely to buy next after their previous purchase. This very precise targeted email marketing technique has high conversion rates. There are plenty of tools in the market that can help you filter out your consumers and sales data.