Marketing Guides & News - B2B Experts - Kent | Fresh Impetus
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Why not catch up on our news and views… we try not to “harp on” but we’re rather passionate about all things marketing, so you never know you might even learn something

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SME guide Small Marketing Budget

SME Guide – Making The Most Of A Small Marketing Budget

A practical, step-by-step guide to overcoming the challenge’s faced by small & medium sized businesses with small marketing budgets. Our guide to making the most of a small marketing budget has been developed specifically with SME’s in mind. We understand the challenges faced by many small and medium size business… Read More

How To Generate New Sales Leads With Inbound Marketing

In years gone by, outbound marketing was very much the focus, with brands and businesses contacting potential clients in a bid to generate leads and increase sales. In today’s heavily online world, the audience is no longer prepared to wait for your messages to be brought to them – they… Read More

Top 5 Lead Generation Tips For SME’s

Lead generation is a central part of any marketing strategy, it can be particularly crucial for small and medium businesses looking to increase their client base and ultimately generate more sales. Unsurprisingly, much of today’s lead generation happens online. As with any area of small and medium business marketing, your… Read More

Marketing Tips & Tricks: Social Media Marketing For SME’s

Use and exploration of social media platforms by businesses of all sizes is at an all-time high. Businesses today, including many small and medium businesses, are keenly involved in the development of social media strategies to facilitate their growth and rightly so as this developing platform is a rich source… Read More

Marketing Tips & Tricks: Email Marketing For SME’s

Email marketing is a great tool for SME’s especially if they are just starting out and want to communicate with a large number of prospective clients. Email marketing, if done right can be highly effective. It is preferred by SME’s because it poses low-risk, does not require a lot of… Read More

Marketing Tips & Tricks: PPC & Display Advertising For SME’s

Nielsen recently conducted research which looked into the display marketing business and its tremendous growth. According to this report, the industry grew by 32% in 2013. This data means that the online advertising industry has grown the fastest in terms of advertising media. However, it only has 4.5% market share… Read More

Marketing Tips & Tricks: Mobile Marketing For SME’s

Today, mobile marketing is bigger than ever and it is simply everywhere! It has turned out to be one of the most dominant forces in the arena of internet marketing and eCommerce. However, despite the growing influence of mobile marketing and internet use, many SMEs have not really benefitted from… Read More

Marketing Tips & Tricks: Content Marketing For SME’s

Technology is quickly becoming a major determinant of new and emerging content marketing trends. Mobile devices have turned out to be a leading force in various domains of our life. Businesses and individuals are increasingly becoming dependent on these gadgets to carry out their daily tasks and communicate with their… Read More

The Top 10 Content Marketing Tips For SME’s

As today’s world gets smaller and people interact more it has become a different place for those people who own a small business. Word of mouth and original marketing ideas are no longer enough to help a business grow and now they need to use the tools that are available… Read More

The Future Of Lead Generation

Rapid technological advancements have changed the way in which we conduct every day business operations and connect and engage with highly targeted clients. In response to ever-evolving technologies, many businesses have changed the way in which they operate when it comes to lead generation. Once a task that relied heavily… Read More