The Future Of Lead Generation | B2B Marketing Agency – Kent
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Rapid technological advancements have changed the way in which we conduct every day business operations and connect and engage with highly targeted clients. In response to ever-evolving technologies, many businesses have changed the way in which they operate when it comes to lead generation. Once a task that relied heavily upon word of mouth and advertising, new communication platforms such as social media now make it easier than ever to connect with specific target audiences anywhere in the world.

Today, there are more ways to communicate online than ever before. People are constantly connected with the world, 24 hours a day, 7 days a week. Whether that’s via their smart phone, tablet, or laptop, communicating with potential leads is quick, easy and most importantly, effective.


For 2015, lead generation focuses on three key issues:

  • Strategy
  • Content
  • Customers

As far as content marketing is concerned, one of the key trends of 2015 is undoubtedly quality over quantity. There is absolutely no point in churning out endless amounts of poor quality, uninteresting content that is clearly there for purely SEO purposes. Your audience simply won’t read it. Instead, the focus needs to be on generating high quality content that serves a genuine purpose. Teach your audience how to do something, inspire them to try something new, or answer that burning question for them.

Of course, once your content is written, it needs to be spread as far and wide as possible to give your audience the best possible chance of finding it. 2015 has seen more and more businesses utilising a wide range of social media platforms to share their content and generate highly targeted leads that are personalised and adapted to provoke a response.

In fact, many organisations are now employing highly skilled, social media experts to help them acquire customers by implementing strategic, social lead generation strategies.

With companies who embrace and engage with social media generating twice as many leads per month as those who are not connected online, many businesses now see lead generation via social media as an effective and sustainable approach.

With this in mind, it’s not surprising that, in 2015, the key trend for lead generation is online and social media – allowing companies to build a strategy, develop and spread relevant content, and target the appropriate audience in the appropriate way.


Going forward, there will undoubtedly be many more advances in technology that create new platforms and opportunities for lead generation.

With new technologies and new means of communicating evolving every single day, the challenge will be to respond to these changes as and when they happen, remaining open to change. Staying one step ahead when it comes to utilising new and improved technologies will allow you to connect with the right people, at the right time.

In recent years, technology has proven how much it has impacted upon the way we engage with others on a personal and corporate level. Utilised effectively, they have the power to reach mass audiences, raising awareness of your businesses products and brands.

In response to change, there’s been an obvious shift in traditional forms of communication. With new media technologies having the ability to drive sales, improve brand awareness and improve predictability when it comes to evaluating the response rates of many lead generation campaigns, it’s not surprising that a company not online, is a company who fails to exist in the eyes of many consumers.

As we look towards 2016, developments will have to be embraced and integrated into lead generation strategies.