In years gone by, outbound marketing was very much the focus, with brands and businesses contacting potential clients in a bid to generate leads and increase sales. In today’s heavily online world, the audience is no longer prepared to wait for your messages to be brought to them – they… Read More
Use and exploration of social media platforms by businesses of all sizes is at an all-time high. Businesses today, including many small and medium businesses, are keenly involved in the development of social media strategies to facilitate their growth and rightly so as this developing platform is a rich source… Read More
Email marketing is a great tool for SME’s especially if they are just starting out and want to communicate with a large number of prospective clients. Email marketing, if done right can be highly effective. It is preferred by SME’s because it poses low-risk, does not require a lot of… Read More
Nielsen recently conducted research which looked into the display marketing business and its tremendous growth. According to this report, the industry grew by 32% in 2013. This data means that the online advertising industry has grown the fastest in terms of advertising media. However, it only has 4.5% market share… Read More
Today, mobile marketing is bigger than ever and it is simply everywhere! It has turned out to be one of the most dominant forces in the arena of internet marketing and eCommerce. However, despite the growing influence of mobile marketing and internet use, many SMEs have not really benefitted from… Read More
Technology is quickly becoming a major determinant of new and emerging content marketing trends. Mobile devices have turned out to be a leading force in various domains of our life. Businesses and individuals are increasingly becoming dependent on these gadgets to carry out their daily tasks and communicate with their… Read More
As today’s world gets smaller and people interact more it has become a different place for those people who own a small business. Word of mouth and original marketing ideas are no longer enough to help a business grow and now they need to use the tools that are available… Read More
Lead Nurturing is a form of marketing carried out via a number of different channels, with the sole purpose of nurturing the contact towards a conversion. Messages are often sent via email, social media or text and are customised for the specific prospect throughout the different stages of the buying… Read More
Us marketers love data! Be it website statistics, campaign results or a beautiful contact database… we can’t get enough of the stuff. So here’s a few simple techniques to employ on your website to grow your contact database. The importance of a large, targeted, responsive email list is lost to… Read More
In the first of our Marketing tips & tricks blogs, we thought we would share a little bit of insight into the importance of social media in any business to business marketing strategy… therefore we’ll start with illustrating the influence social media marketing can have on improving your online visibility.… Read More