Case Study: Panoptics | B2B Marketing Agency – Kent
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Case Study: Panoptics

A technology company with high-profile clients, in need of strategic direction and a complete marketing department

Panoptics is an innovative IT service provider with a founding principle to deliver IT services and solutions with a difference. With a diverse product portfolio spanning Managed Services, hardware supply, professional services as well as datacentre and connectivity solutions, Panoptics are an ambitious company with the talent, skills and technology to grow exponentially.

High growth aspirations without an operational marketing function

Following the initial formation and growth of the business, including securing several high-profile clients, Panoptics approached Fresh Impetus to formalise its marketing operations at a time when it had little internal resource and no marketing expertise to speak of. After experiencing only minor success with the small amount of marketing they had implemented to date and having exhausted their “little black books” of contacts that had helped form the company, Panoptics were extremely keen to professionalise their presentation and develop their approach to support their growth aspirations.

A beautiful new brand for the business

It was clear from the outset that the Panoptics brand must evolve if they were to confidently communicate and develop new opportunities with the types of brands and organisations they wanted to do business with. Therefore, in partnership with specialist brand agency Pixeldot, Fresh Impetus helped develop a completely new industry defining brand and website, providing Panoptics with the much-needed foundation to build its marketing function around.

A complete outsourced marketing department

Integrating fully, Fresh Impetus has deployed a complete outsourced marketing department providing the full range of digital and offline marketing communications ranging from SEO and content marketing to PR, direct marketing and advertising, along with strategic leadership that works closely with the company’s directors in achieving their marketing objectives.

Projects and ongoing services delivered include…

Seamless delivery of every marketing campaign

With the knowledge that everything from core messaging and communications to creative lead generation campaigns is expertly handled, Panoptics benefits from the seamless delivery of their entire marketing function by industry specialists, without the burden or cost of hiring and managing internal staff. With a productive, flexible working relationship now established, the business is confident that it has marketing expertise at its fingertips exactly when it needs it but has no staffing costs when it doesn’t.

With a brand to be proud of and a proactive communication funnel across both digital & offline channels, the business enjoys a steady stream of marketing qualified leads and an ever-growing visibility & reputation within the competitive I.T. industry, helping the business grow year on year. Furthermore, the partnership has grown symbiotically with Fresh Impetus helping Panoptics extend its own range of services by supplying marketing expertise and digital project management services direct to their own clients, further highlighting the value and return they see from the services Fresh Impetus offers.

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