Fine Cut Group - B2B Marketing Case Study | Fresh Impetus
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Case Study: Fine Cut Group

Multi-brand manufacturing organisation in need of marketing expertise and the full range of communications to generate new business.

Fine Cut Group are a multi-discipline manufacturing company, with a range of specialist divisions and brands, offering industrial print, engineering, engraving and fabrication services to businesses and consumers.

With a thirst for innovation, a passion for creativity and an enviable reputation for being one of the UK’s most technologically advanced UK manufacturers / printers, each Fine Cut brand requires individual, tailored marketing strategies and communications to succeed within the varied and competitive markets it operates within.

A challenging and varied demographic to target

With a myriad of brands, a hugely varied demographic of target customers and several different markets to succeed within, ranging all the way from medical and industrial OEM’s to school parents and care homes, Fine Cut required strategic direction and high level expertise to take the reins of its complex marketing requirements and drive each individual brand and division forward whilst integrating closely with its established and successful internal sales teams.

A holistic view of the marketing landscape

With the age old problem of marketing often playing second fiddle within the organisation, due to the busy nature of its operations, it was imperative for Fine Cut to work with an agency that had a broad, holistic view of the marketing landscape that could direct all marketing efforts towards using the most appropriate communication channels and lead generation techniques for each individual brand, regardless of whether they were on or offline.

From strategy & planning to content marketing & PR

Fresh Impetus delivers the complete marketing mix to Fine Cut Group, from strategy and planning to content marketing, social media and PR, all underpinned by monthly support and strategic leadership delivered by Fresh Impetus’s resident Chartered Marketer & lead consultant, Ben Summers.

By integrating fully into the business and leading the entire marketing function, Fresh Impetus works intimately with all departments, including sales teams, which ensures the seamless delivery of all marketing campaigns and an optimised working relationship which feels as though Fresh Impetus are actually the business’s own internal marketing department.

Projects and ongoing services delivered include…

Fully integrated for consistent marketing output

With such a close partnership the benefits are countless. Fine Cut have a fully integrated marketing function delivering consistent creativity and strategic direction – day in, day out. This has led to a pivotal re-brand for the business and a cutting edge bespoke corporate website which has been designed to aid the businesses ambitious growth aspirations in the coming years – leading to a massive increase in content marketing readership, increasing search visibility and the development of new business opportunities.

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