An industry disruptive new medical brand in need of marketing leadership and strategic direction
Compare the treatment is a revolutionary online platform that bridges the gap between cosmetic treatment patients and the UK’s most well respected surgeons and doctors. Designed to be a “one-stop-shop” for any would be cosmetic patient, the patient education platform provides the much needed but little found information and advice patients require to make informed cosmetic treatment choices.
Exciting opportunities to capitilise on
With an enviable panel of specialists, doctors and surgeons on their platform and a growing community of consumers and medical practices, the business had quickly established itself within the patient education marketplace but was struggling to capitilise on the marketing and revenue opportunities that now existed as an outcome of its success.
A growing business without marketing experience
In a search for marketing leadership, Compare the treatment approached Fresh Impetus to provide strategic direction and work alongside the company’s founders in developing an operational marketing department for the business whilst formalising its core proposition and revenue streams.
Chartered Marketer expertise to help steer the ship
As a solution, Fresh Impetus provides lead marketing consultant, Ben Summers, in a “Marketing-Director-as-a-service” role. Sitting on the board of directors and taking the helm of Compare the treatments entire marketing function whilst drawing upon 10+ year’s experience plus his Chartered Marketer knowledge, Ben offers ongoing marketing strategy and support as the acting Marketing Director for the business.
During Fresh Impetus’s involvement and Ben’s tenure within the role, the business has grown significantly from enterprising startup to fully fledged market leader. With the marketing function playing such a critical part in the success of the business, Ben’s input has helped several key developments ranging from the creation & implementation of a successful marketing strategy across both the B2B and B2C landscape to the building of an internal marketing department and the securing of 3rd party investment funds.
