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The Evolution Of Lead Generation

Whatever the size, structure, or industry, making connections and using them to generate leads has always been a crucial aspect of business. As technology develops and becomes ever more sophisticated, reaching out to others and communicating with one another has become an increasingly quick, easy and effective process. This ever… Read More

A Quick Guide To Lead Nurturing

Lead Nurturing is a form of marketing carried out via a number of different channels, with the sole purpose of nurturing the contact towards a conversion. Messages are often sent via email, social media or text and are customised for the specific prospect throughout the different stages of the buying… Read More

Fresh Impetus Owner Awarded Chartered Marketer Status

Following years of experience and dedication to the marketing industry along with a number of educational awards, Ben Summers, Fresh Impetus Owner and Lead Consultant, has been awarded the prestigious status of Chartered Marketer. Chartered Marketer status is the benchmark award within the industry and a clear indication that the… Read More

Linkedin Struggling To Drive User Engagement

A Forrester report has claimed that LinkedIn is “falling short on consumer engagement”, which is a major blow to the professional network which of recent has been trying to increase user numbers and use of the network by launching their biggest brand campaign to date. The social network which only… Read More

Tips To Grow Your Contact Database

Us marketers love data! Be it website statistics, campaign results or a beautiful contact database… we can’t get enough of the stuff. So here’s a few simple techniques to employ on your website to grow your contact database. The importance of a large, targeted, responsive email list is lost to… Read More

Matt Cutts Confirms Backlinking Remains A Valid Seo Technique

Following lots of speculation and plenty of debate, Matt Cutts, Googles SEO guru, confirmed that backlinks still remain part of the Google algorithm and can affect organic search engine positioning. A solid backlink profile has been considered a staple part of any search engine optimisation campaign for many years now,… Read More

Marketing’s Response To Football Racism

Barcelona football club stars Neymar and Dani Alves have apparently devised a very clever marketing campaign in response to football racism. The anti-racism #weareallmonkeys social media campaign was devised by the footballers with help from a marketing agency, in response to the racist abuse the pair have received whilst playing… Read More

IBM logo Silverpop Marketing Automation

Marketing Automation Software Silverpop Bought By IBM

IBM has announced its plan to acquire SaaS marketing automation software Silverpop, in a move many will consider a direct response to it’s competitors advancements in the marketing arena. In a deal that is reported to be somewhere in the region of $275 million, IBM is purchasing one of the… Read More