Fresh Impetus is a highly experienced collective of marketing and communication specialists, out-and-out focused on helping clients win the hearts, minds and wallets of their customers.
Big agency expertise… with a boutique, personal approach
We provide big agency expertise but with a boutique experience, blending creativity with tech know how to create strategies and communications that are cost effective and deliver results for companies of all sizes & sectors.
We’re friendly, straight talking and deliver a service that’s easy to understand and flexible to consume, whether you’re a budding startup or well-established SME.
An agile structure… that can flex and scale to any project size
Our small, nimble structure also ensures every client benefits from the expertise and insight of a hands-on marketing director. Fresh Impetus is led by Chartered Marketer Ben Summers who’s supported by a trusted network of the creme de la creme of industry experts, each of whom operate at the cutting edge of their disciplines in design, copywriting and communications. Our unique approach keeps costs low, is immediately scalable to any project size and provides easy, reliable access to specialist skills when they’re required.
Furthermore, our expertise spans the complete marketing mix. Which simply put, means that we work seamlessly across all media whether it’s online, print or mobile communications to provide total continuity for our clients wherever, however and whenever they engage with their audiences.
We offer a genuine alternative from the bigger agencies, with a personal, professional approach that integrates with your business intimately. At Fresh Impetus you deal directly with Ben. If you have a marketing challenge, he’ll be there to solve it. There’s no bull sh*t, no passing the buck, no bureaucracy – just creative marketing, simply delivered.
How We Work
We work with ambitious companies in all industries helping with strategy through to execution, delivering complex solutions with a simple delivery methodology, so every business we work with, regardless of their technical understanding, can see the benefit of our services. Here’s how we do it…
Knowledge
Effective marketing is fuelled by knowledge, so we take the time to understand what makes your business tick and more importantly what your audience wants.
Idea’s
We customise our services for your individual business, and produce an achievable strategy with clearly defined deliverables, goals and budget.
Communication’s
We craft and distribute creative communications to your target audience through the identified channels, that gets your business seen, heard and found.
R.O.I.
We analyse and fine tune every service to ensure on optimum return on investment in turn helping your business grow, with increased brand exposure and new business leads.
A Bit About Ben
Hi, I’m Ben. I’m a Chartered Marketer with 10+ years experience in developing innovative, cost effective marketing strategies and communications for ambitious businesses. I started Fresh Impetus alone and learned to treat each client as the most important client. This ethos will never change and I remain an integral part of any engagement Fresh Impetus fosters, working closely with every business to drive their marketing forward and build new business opportunities.
I’m a digital marketing fanatic, as you have to be to compete in today’s world, but strongly believe there is no “one size fits all” approach. As such my expertise spans the entire marketing mix which allows Fresh Impetus to offer the complete spectrum of marketing services in a flexible, scalable manner which can be tailored to any business and budget. This integrated approach ensures that every communication we design and deliver works seamlessly across all media and “sings to the same tune”, in turn generating great results for our clients.
So if you are looking for a genuine alternative to the bigger agencies and would like to benefit from the expertise and insight of a hands-on marketing director, look no further… give me a call.
